Effective Signage Qualities to Remember
The common goal of companies is to make sure that what they are offering gets noticed by the public. Whether they are selling products or providing a type of service, they want to get as much attention as they can. So, when doing promotions, effective signage is a good way to attract the target market and enjoy an edge over the competition. Here then are some qualities that a good commercial banner, billboard, or neon sign should possess:
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- The different elements that you put even on a basic sign should match with each other. The graphics, text size, colour scheme, and pictures should work together to produce one effective marketing tool to get the attention of an audience.
- The public do not have time to read paragraphs or long sentences especially when they are going about their everyday activities. Give them simple messages that can be easily understood. Company information such as addresses and contact numbers should only be put in business cards or flyers. To avoid clutter, avoid loud colour graphics and too much text.
- Studies have proven that banners having borders on them are easier to read. Another factor that makes them friendly to the eyes is the addition of pictures. People tend to remember advertisements more every time photos are included.
- Using company colours is one great way to be associated with the product. The readers will not only think of what was being promoted but the business establishment selling it as well.
- People must be able to read the billboards at a distance. The texts must be at the right size and they must be easily incorporated into the design.
- It is also important that the materials used are durable and can last for a long time so more people will be able to read the banners. The longer they will be seen in public, the bigger the possibility that readers will not easily forget them.
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