Search Engine Optimisation and Ranking Factors
Due to technological advancements, more and more Internet-based innovations are sprouting. One of these trends is Search Engine Optimisation (SEO). This involves a process that aims to increase traffic in a specific website by putting it on top of search queries. This means that the owner of the portal attains a higher rank, and, consequently, potentially more profits. The rankings will depend on various factors that serve as the main basis for the enquiry results.
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Here are the some of them:
On the page - These refer to aspects that entirely depend on the Web page. This includes the type of content, relevant HTML clues, and site architecture. For the type of content, the articles included in the domain must have certain keywords that relate to the specific words typed by Internet users. Furthermore, for HTML clues and page architecture, this will now be the task of Web developers to create a design that can easily be detected by Google, Yahoo, and Bing.
Off the Page - These refer to factors which the publishers can not control. Search engines use these because they have noticed that website keywords alone do not directly affect the relevancy to what people are looking for. The main components that make up this factor are not clearly defined but they are systematic enough to ensure that the top sites appearing on the first page contain quality information that will be useful for Internet users.
Violations - Search engines are very strict with regulations in spamming. When your website has been seen to have lots of spam, then your rankings might be lowered down, or worse, your company might be banned outright. As a result, your customer traffic will definitely decrease. Of course, spamming is generally not tolerated online in an attempt to maintain the quality of information that users have access to.
Blocking - This is the newest factor that could affect rankings of Internet pages. This refers to the act where surfers can block the appearance of a certain website on their computers. Even without violating the traditional regulations, this can still affect the impact of a firm's online presence if it gets listed.
It is undeniable though, that SEO can increase brand awareness. This is because the previously unranked online businesses can get the chance to become very visible in cyberspace. All they have to do is to promote quality and relevant articles and then post it on their portals. This method is indeed a good means of marketing companies on the information superhighway.
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